India’s first Pick & Pay Car Insurance Policy – COCODrive launched through bloggers

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In this age of digitalization where online is always the first preference of consumers over offline. People have grown to prefer hassle-free, convenient and time saving online purchase mode over the traditional offline way.

I was invited by COCO by DHFL General Insurance for the launch of their new comprehensive car insurance product – COCODrive – and also for the Secret Screening of their new brand film – Second Chances – in the presence of Mr. Vijay Sinha (CEO & MD – DHFL General Insurance), Mr. Prasun Aachhayyya (Head of Marketing), Mr. Puneet Tandon, (Digital Strategy Lead) along with other influencers from BFSI, Auto and Lifestyle space. Being an ex-banker by profession, I was really excited to be a part of this event and to know more about the product COCODrive.

DHFL General Insurance:

DHFL General Insurance Ltd. is a general insurance venture promoted by Wadhawan Global Capital Private Limited. COCO by DHFL General Insurance is the InsureTech company which aims to simplify the confusing process of purchasing insurance by the use of new age technology. They have designed and launched COCODrive, which is India’s first unique, online comprehensive 4 wheeler insurance policy offering a bouquet of options and additional covers that can be customized to suit one’s exact needs.

DHFL COCO Drive launch through bloggers, Mumbai

The word ‘COCO’ is a portmanteau of “Connected Coverage” which emerges from DHFL General Insurance’s brand purpose of ‘Connectivity’ in a digital world, and ‘Coverage’ that is wholly based on their offering of insurance protection. Mr. Vijay Sinha, CEO and MD of DHFL GI shared the thought process about the COCO’s tagline i.e “Care More. Have More” which urges people to care more about all the things that they love so they can have more of those things in life.

Mr. Vijay Sinha said COCODrive is a product designed by the combination of technology, analytics, and Big Data tools that have enabled the creation of the country’s first pick and pay car insurance policy. COCODrive offers consumers a wide choice of add-on covers, instead of buying a bundled product with features not useful or needed by consumers. COCODrive ensures that incase of any unforeseen customers has the right protection for themselves, their occupants and their car against huge losses and legal liabilities.”

We watched the first look of the COCODrive brand new film. The new brand film is beautiful video story – Second Chances. The film shows a heartwarming love story of an old aged couple who are going beyond socio-cultural hindrances and giving them a second chance and conveys the message of #CareMoreHaveMore.

Why choose COCODrive from COCO by DHFL GI for your car:

1.) Highest Number of Add- Ons in the market:

COCODrive offers a whooping 19 add-ons to choose from. This gives the customers to choose and customize the product as per their need depending upon the type of car, the age of car and city of residence.

2.) First a-la-carte Motor insurance Policy:

Instead of purchasing the bundled policies, as traditionally prevalent, the customer can choose the add-on covers which they actually need.

3.) Highest Personal Accident Cover:

COCODrive is the only product in the market to offer personal accident cover that goes up to 35 lakhs.

4.) Truly Customizable with the simplicity of purchase:

COCODrive has made the insurance buying process really smooth and simple with chat assistance to resolve any queries while purchasing.

COCODrive offers popular add-ons such as ‘Zero Dep Cover’ and ‘New Car for Old Car’ to ‘Key & Lock Replacement’ and NCB Secure. Customers can choose add-ons that are relevant to their individual needs. With the use of AI (Artificial Intelligence) they provide localized and customized suggestions to customers that will help them choose the right add-ons suitable for them. COCODrive offers many non-standard add-ons such as enhanced owner, occupant and paid driver personal accident cover. Customers can also choose from a variety of add-ons including ‘EMI Protector’ and ‘Outstanding Loan Protector’ for cars on loan. This will help in vehicle financing in case of any accidents during the loan period.